Are there any lessons to be learnt from former TV talk show host Oprah Winfrey’s exit? Oprah’s business acumen is a prime example on how entrepreneurs can build a successful brand, attract great talent and exit just at the right time. Oprah had one of the most exciting TV careers in history, exiting when the time was right.

Her legions of fans, from commoners to celebrities, were left yearning for more. At her exit, her last show was the most watched TV show globally, marking such an amazing exit. What lessons can your business learn from Oprah?

• Value your customers (fans)

The one thing Oprah did quite well was value her fans. The queen of daytime TV talk show gave away all sorts of gifts to her surprised audiences; from cars, camcorders, books etc. Learn to surprise your customers once in a while; it builds loyalty.

• Take risks, raise your profile

We all remember 1988, Oprah was little known then, when she decided to invite neo-Nazis to her show. The heat this controversial choice of guests generated catapulted Oprah into the national limelight. She later apologized for having made that decision, but the risk paid off. Take risks, and be willing to face whatever comes out of that decision.

• Diversify your verticals

Oprah began her TV talk show career with a little known show, AM Chicago back in 1993. However, she grew the business and explored new verticals that paid off big time. Oprah now owns a magazine, the OWN TV network and apps for both her magazine and TV show.

• Leverage your personal experiences to your advantage

Whereas some companies effectively hide the entrepreneur from the brand; Oprah never separated her story from her brand. The lesson here is simple. Whereas you don’t necessarily have to share your intimate life’s story, being open with your customers is important. Create a sense of trust for your customers in your company.

• Know when to quit

Just like Oprah decided it was time to quit after 25 years and focus on her OWN network, entrepreneurs must also know when to end on a high note. Your business may outgrow you, quit when the time is right and let independent managers run it. Focus on building your brand as a successful entrepreneur.

Is Oprah’s entrepreneurial genius a blueprint for success? Let us know how this works for you!